101 Marketing Ideas & Concepts Conference
Tuesday 20th May 2014. 9.00am – 4.30pm. £25pp includes refreshments and lunch.
Marketing is always at the top of any business agenda but coming up with ideas and concepts can be a challenge, but not any more if you attend our 101 Marketing Ideas & Concepts conference.
At just £25 per person this innovative and business focused event offers you each marketing idea at just £0.25. In fact we’ve ended up with 170 ideas so you’ll get even more value.
This limited space conference offers so much value that you just can’t miss out and your attendance will be one of the most productive days you’ll ever take out for your business.
Amazing Speaker Line-up
You’ll have a unique chance to hear from over 19 professional marketeers and business owners who know the marketing landscape intimately and what works and what doesn’t. So if you are looking to push your business forward for the coming year this event is right up your street.
What You Will Go Away With
101 Marketing Ideas & Concepts conference offers you the opportunity to discover how marketing and marketing platforms can improve your organisation, bottom line, brand, sales and shareholder value. You’ll go away infused and confident that your marketing activity can work even better for your business. But more importantly you’ll have 101 ideas to take away.
How To Book
Scroll down this page to book your place and nearer the time of the this Somerset business event you will receive a reminder. There’s plenty of parking near by and we are central to the town centre so ideal for public transport access too.
The Day’s Event
|Time||Speaker||Subject||Biography of Speaker|
|9.00||NA||Arrival and coffee||NA|
|9.30||Andrew Knutt||Welcome Address||With 17 years in business Andrew has a wide and varied skill set including ICT, design, business development and all things Internet and marketing. From branding and social media to content creation and ebusiness strategies Andrew develops all for public and private sector. Andrew is proactive in the business community as well as the creative industries community and offers a unique insight into marketing. An Associate of the Institute of Business Consulting and Fellow of the Royal Society of Arts.|
|9.40||John Taylerson||Why Marketing Matters & Today’s Landscape||John Taylerson took over the role of chair of the Chartered Institute of Marketing in April 2012 following five active years on the regional board. John is a practical but passionate exponent of marketing with hands-on experience of each stage of the food and drink sector from farming to consumer retail. John has held marketing roles within large corporates to small farmer owned co-ops including head of marketing at the Milk Development Council. Acting as a consultant, John has presented to The Minister of Agriculture on innovation, acted as an expert witness in high court tribunals together with speaking at numerous conferences, seminars and in the media.|
|10.00||Andrew Walker||Content Marketing in Action – A real life case study. Discover how a content marketing approach enabled a Devon based SME to engage with a global audience who were unaware of their existence and enabled them to increase sales leads, improve conversion rates and generate more sales.||Andrew has been involved in marketing, sales and business development in the UK and overseas for more almost 25 years. He works with clients on their digital marketing strategy, helping to increase sales and find new customers through a mix of inbound marketing, content marketing, social media marketing and search marketing (SEO & PPC) programmes. He is a chartered marketer, Google Analytics and Google AdWords qualified individual and an active member of the Chartered Institute of Marketing.|
|10.15||Emma Melhuish||Facebook – How to turn £10.00 into £10,000.00 using Facebook||Published author and founder of Emma Melhuish Ltd and 7 Days to More Customers. Emma provides expert marketing advice, clarity and strategies that will guarantee to increase your customer base. Since becoming a Business Growth Advisor for Nigel Botterill’s Entrepreneur’s Circle in Bristol, Emma now also devotes much of her time to teaching, training and mentoring UK business owners who want to be super-successful.|
|10.30||Jim Hardcastle||Social Media – Social Media and Viral Marketing||Jim joined Viper Communications in 2008 to help organisations communicate more effectively. After originally training in graphics and design he decided to save the environment by looking after parks and countryside areas in London, Bristol and the Mendip Hills AONB. Through all of these he’s fine tuned ways of involving people through facilitation work, training, strategic planning and practical marketing. He can help you produce the plan you want in the most painless way possible. From parish council’s to senior partners of law firms, his communication planning techniques work.|
|10.45||Tim Burley||Brand & Design – Market successfully by design and creativity, and being remarkable||For over 15 years Tim has helped organisations to make better use of creativity. With a career spanning brand strategy, marketing and copywriting, he is currently Strategic Director at Believe In®, an international award-winning brand design studio based in Exeter. As former Chair of Design South West, Tim is a passionate advocate for the role that design can play in business. Using practical examples, he will aim to get you thinking creatively about your future success.|
|11.00||BREAK||Coffee & Biscuits||NA|
|11.30||Jane Adkins||PR & Media – PR and Media Relations: an essential part of the marketing mix||With over 25 years of experience working in PR and Journalism Jane set up South West based PR firm, A Head for PR, five years ago and specializes in helping businesses develop cost effective PR campaigns to perform as part of a marketing strategy. Starting her career at the celebrated Department of Journalism at City University, Jane went on to become Editor of several prestigious London based trade and technical magazines before turning to a career in PR and Press Relations. A recent winner of the national Best For PR Silver Award, Jane is also a Member of the Chartered Institute of PR.|
|11.45||Peter Davies||Video – Take an Adventure in Video. How interactive video can transform your brand, inspire new audiences and deliver new revenues||Pete Davies is a former BBC Executive and multi-award winning producer. Pete began his career in broadcast & digital production. As a prime time TV director Pete relaunched the BBC One Watchdog studio before developing BAFTA winning cross-platform breakfast show Level Up for CBBC. As an executive producer Pete delivered a wide range of new titles to critical acclaim including live action/animation series Little Howard’s Big Question; augmented reality gameshow Bamzooki Streetrules, and BBC Science show Space Hoppers.|
|12.00||Dez Futak||Mobile Marketing – How messaging and automation can generate more sales||Dez Futak runs and operates Magnetic Marketing Ltd, whose primary focus is on providing text messaging, mobile web and video marketing solutions for SME’s. Examples of messaging services include: text-based lead generation systems for estate agents and car dealerships, sms reminder and mobile coupon platforms for restaurants, schools, dental surgeries and any business with a repeat customer-base.|
|12.15||Peter Mylchreest||Ecommerce Marketing – ’10 ecommerce marketing tips take away||With more than a 30 year career within the IT and Digital Agency industry, Peter has helped deliver solutions to many blue chip brands including Virgin Media, Thomas Cook and hundreds of SME businesses. Today’s digital solutions must meet the needs of businesses. As Business Development manager at Evosite, based in Taunton, Peter is continuing to enjoy working amongst a large team of highly talented individuals to provide fast ROI’s for eCom solutions. Generating traffic and industry leading conversion rates, excites Peter every day.|
|12.30||Sue Windley||Customers – Ten Tips To Target Your Customers – Using psychology of marketing, 10 simple and practical marketing ideas on how to identify and profile the right type of customers for your business||As a Chartered Marketer with 25+ years’ of sales and marketing experience, Sue Windley specialises in helping smaller businesses ‘punch above their weight’ to beat bigger competitors. She works with SMEs as a marketing communications & social media specialist, delivering marketing strategies through operational planning and evaluation to being their hands-on marketing resource. With a deep knowledge of the Psychology of Marketing, Sue can identify and target the ideal customer, ensuring businesses with limited resources reach and engage with the buyer who’ll always say yes!|
|12.45||LUNCH||Buffet Lunch & Drinks||NA|
|1.30||Andrew Knutt||Ideas Working – Welcome back address and why good ideas work||Above|
|1.45||Rebecca Hughes||We all know Sex sells – How to create customer desire – The big business have been using the technique of ‘Sex sells’ for as long as marketing has been in existence. However small businesses often lack the confidence to do the same. Here is how you can beat the big businesses at their own game and create customer desire for your business, without resorting to tacky images or awkward moments!||Rebecca is the founder of Go Monkey Marketing a Somerset Marketing agency working with Start-ups, small business and brand. Her marketing focuses on the use of a variety of techniques working together for the best of the business. Her Monkey approach is always to place the customer at the centre of the marketing, which she believes leads to successful business growth and more satisfaction. Her modern outlook moves from traditional marketing towards a more versatile and charismatic value. She is also an Urban Explorer and adventure girl with lots of projects on the go, including designing her own Couture Lingerie label.|
|2.00||Luan Wise||LinkedIn – Optimising your marketing through Linkedin Groups||Luan Wise is an independent marketing practitioner, with 12+ years experience in full service agency, client side and consultancy roles. Highly qualified, Luan has a BA (Hons) Business Studies degree from Sheffield Business School, postgraduate diplomas from the Institute of Direct & Digital Marketing (IDM) and Institute of Promotional Marketing (IPM) plus the CAM Award for Digital Marketing Planning. In 2012 Luan achieved Chartered Marketer status and was nominated one of the UK’s Top 50 Creative Freelancers by industry publication The Drum. Luan has worked for clients of all sizes, from household names such as Hilton and University of Cambridge to the kinds of companies that are big in their field but unknown to the wider world.|
|2.15||Andrew Moloney||Caffeine Fuelled Marketing” – Ten marketing ideas you can execute with one hand, while you drink your coffee using the other…||Andrew Moloney is the founder and MD at Artisan Southwest Consulting. He is a technology industry veteran, having spent over twenty years working in a variety of marketing, business development and management roles over that time. In early 2011 though he decided that it was time to make a change, relocating with his family from the South East of the UK to Somerset in the South West, establishing Artisan Southwest. Prior to founding the company Andrew served as the EMEA Marketing Director for RSA, The Security Division of EMC. He joined RSA Security in 2005 initially working exclusively with the financial services industry in developing strategies to combat fraud. This developed into a period of time running the financial services business at RSA, before leading the marketing function across Europe, the Middle East and Africa.|
|2.30||Sophie Foyle & Lucy Allen||The Business of Digital – How to integrate digital media into your existing business||Founded in 1991 by former world champion sailor Alice Driscoll, the agency comprises specialist consumer, B2B, outdoor and marine divisions, working across regional, national and international client accounts. ADPR’s team of professional communicators includes marketing experts, award winning journalists and experts in digital and traditional media relations, providing clients with creative press campaigns, marketing and publishing expertise, crisis management, newsletters, events, media training and more.|
|2.45||Annette Harpham||Exhibitions – Exhibitions: why they still matter, and how to do them better||Annette Harpham is the Director of SharpEdge Marketing, a hands-on consultancy and marketing management service. Based in South Devon, SharpEdge helps small and medium-sized B2B companies achieve more through better online and offline marketing. Annette is a Chartered Marketer, a Member of the Chartered Institute of Marketing, and holds the CIM’s Postgraduate Diploma. A former client-side Marketing Manager involved in business planning and new product commercialisation, Annette specialises in marketing for manufacturing, construction and engineering. Her marketing career began in the late 90s when she cut her marketing teeth designing and organising exhibition stands – and since then she’s planned and managed stands from San Diego to Hong Kong.|
|3.15||Alex Janes||Marketing Innovation – – What do a French menswear retailer, a Welsh sports equipment manufacturer, a US car sharing club and a Swedish music website have in common? This session will look at why these firms have succeeded using innovative marketing approaches; from new business models to crowdsourcing, creating blue oceans to collaboration; and what lessons they can provide for other SMEs and start-ups||Alex is the author of two books – Crafting and Executing Strategy: The Quest for Competitive Advantage – published in 2013 by McGraw-Hill and the CIM’s Study Guide to Emerging Themes in Marketing – published in 2012 by BPP. He is also the senior examiner for the CIM’s postgraduate diploma Emerging Themes unit and has recently been working with the Institute to redesign their professional qualifications. He regularly presents to audiences of 3-400 and teach on Stockholm School of Economics’ Executive MBA programme in Moscow and St Petersburg.|
|3.30||All Speakers||Question Time – Open discussion to ask speakers questions||NA|
|3.50||Workshops||You Decide – Want to learn more? Tell us what marketing knowledge you want to learn more about and we’ll create the workshop||NA|
|4.00||Rupert Cox||Closing Address – Business in Somerset and marketing the South West as a place for business||Rupert is the CEO of the Somerset Chamber of Commerce and Into Somerset and operates his own business in Somerset. His family have been farming in the county over many generations. As well as being passionate about the county for the quality of life it offers, there is very little that Rupert doesn’t know about the Somerset and South West business communities.|