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Business Model Canvas Master Class

An Open Innovation Master class delivered by Core Business Design .
Thursday September 18th , 2014, 10am-4pm.
The Business Model Canvass (BMC) is a simple map / canvas of your organisation split into key areas such as ‘Customer Segments’ or ‘Key Partners’. This workshop will demonstrate to you the value of re-thinking the way in which your business connects these components; it will also guide you in ways to develop this method of business improvement with your business associates or colleagues. The BMC is hands-on tool that fosters understanding, discussion, creativity, and analysis about your future business.

In Detail

The Business Model Canvas was collaboratively created by a global team of business experts. It was inspired by academic research, and has resulted in being one of the most talked about business tools of the last few years. You can buy the book, equally you can join like-minded businesses in this highly engaging and results oriented workshop.
During the Workshop the following topics are addressed:

  1. An interactive introduction to why ‘business models’ are a number one discussion point within successful businesses, examples of new business models and their impact on competitors.
  2. How the Business Model Canvas works…. Looking collectively at other business through the use of the canvass…….
  3. Start to analyse or deepen your analysis of your business through the BMC and creating a personal Action Plan for your business.

Who’s It For

All types of business can benefit from this form of workshop. You could be a company that is successful but needs to rethink how you develop your business further. You could also be a start-up or a new business and wish to plan your business to maximise your potential for survival and growth.

Attendee Benefits

Past participants have said that the BMC gave them a whole new perspective on their business; they not only saw their business in a new way but could see how it could/should be developed; Inspiring, confidence building and valuable are common comments on this workshop and the facilitator.

What You Need To Bring

The one requirement is to come with an optimistic attitude and the will to think new thoughts!

John Boult business design strategyAbout Your Tutor

This master class is written and delivered by John Boult who has considerable innovation experience and reputation in the UK through his work with leading UK consultancy Productfirst and his role as Associate Professor of Design Strategy at Brunel University, where he lectures on Innovation, Branding and Foresight. His working experience covers international and UK projects; directorships with Michael Peters (Asia-Pacific) Limited providing brand solutions for Japanese companies; founding editorial board member and series contributor to newdesign magazine. As an independent consultant, he has devised, delivered and advised on innovation/training for NGO and Government bodies including the UK Design Council and its Designing Demand programme. His workshops on Business Model Canvases have been delivered to individual companies in the UK as well as multi-company events for Somerset, UK, Brazilian and Korean companies.

Related Links

For more information or social media connections visit johnboult.com or

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