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Growing Ecommerce – A How To

computer mouse in shopping basket
If you’re intending to sell on the internet through an ecommerce store then you will most likely employ a web designer to make an ecommerce store for you. But understanding ecommerce and running an online store is another matter. And that’s what our ecommerce course does – it explains in real business terms how to make an ecommerce store successful. So whether you’re a new or existing business starting or enhancing an online store then this course is ideal for you.

You will learn all you need to know about planning, implementing, administration, credit card payments, search engines, marketing, and delivery. Plus, practical sessions that give you hands-on experience with a live ecommerce store, as well as quick ways to edit images; even photography tips. Learn about the legal side, packaging and get great tips and advice on how to keep your ecommerce active with customers.
At the end of the day you will know everything you need to know about running an ecommerce store, gain confidence in the Internet markets, be technically savvy enough to know what you want and be able to plan your business effectively.
Each delegate will receive a manual containing all subjects covered, a CD of resources, articles, tools and programs, and attendance certificate.
The Tutor
Our ecommerce course is written and presented by Andrew Knutt, who has over a decade of IT experience and business background to suit. Andrew is director of his own web, print and graphic design company; been in business for 11 years; a business advisor and Associate of the Institute of Business Consulting; is a chairman of Somerset Design Enterprise Network; a UK Web Design Association member, a qualified IT Technician, and studied business studies.
Since 2005 Andrew has taught web related workshops to over 140 businesses and continues to do lectures and talks to business start-ups and owners and organisations throughout the region. And with his upbeat, positive presentation and teaching method means you get what-it-says-on-the-tin in a manner that you can understand!
Course Chapters
1. The Business Perspective
2. Design Principles
3. Types of Ecommerce Solutions
4. Taking Payments
5. Domain Name & Hosting
6. Search Engines
7. Setting Out Navigation
8. Creative Writing That Sells
9. Photographs & Images
10. Administrating a Store
11. Up Selling
12. Security
13. Is Your Store Flexible
14. Packaging
15. Delivery & Couriers
16. Marketing & Online Advertising
17. Resources and Budgets
18. Search Engine Optimisation
19. Submitting to Search Engines
20. Google Local & Sitemaps
21. Selling Through Other Sites
22. The Legal Issues
This is a full day workshop. Investment for this workshop is £99 per person and includes lunch and refreshments.
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